Social Network ‘Mimri’ Closes Enrollment for First Phase of Launch

CHARLOTTE, N.C., March 23, 2016 /PRNewswire-iReach/ — After amassing a waitlist of more than 4,000 users for its beta release, Mimri, a new social networking application, is preparing to enter its first phase of distribution. Mimri is a video social network boasting one-minute recording times with a unique emphasis on catalyzing authentic connection.

In addition to the core features, the pre-release version of Mimri will include a number of innovative mechanics designed to create a truly unique social media experience. Most importantly, this includes a number of limitations on superficial interaction – and the importance of retaining memories rather than deleting or losing them in cyberspace.

Brian Evans, the Founder and CEO of Mimri, headquartered in Charlotte, began the project with a specific problem in mind: “Conventional thinking is that social media is invariably shallow.. some [of us] think traditional social media platforms have no capacity for anything outside of playing to one’s ego.”

He goes on to explain, “We’re [becoming] aware of the relentless stream of optimizations carefully crafted to hijack our attention as frequently as possible. This has proven profitable for the giants of social media, but it’s costly in nurturing meaningful and lasting memories. [We’re] forgetting how to share ourselves openly and authentically.”

Mimri asserts there is a chasm between itself and the other applications in this space, a claim that early signups seem to support. The difference is revealed in the details of the design. The Mimri team claims that every single design choice, from the overall structure of the application to the “number of pixels each page element is allowed to occupy”, caters to a completely different set of priorities than traditional social media.

“We want to do away with the obsession toward vanity metrics. And the obsession with posting based on ego. There’s so, so much to every person that this generation has become completely blind to. When this skewed frame of reference is viewed on a historical scale, you find it’s a predicament with a long list of toxic side-effects. We’ve lost sight of all the nuances and mystery waiting to be explored in every person; in our friends, our acquaintances, and many times in ourselves. Our mission is to help you save your life, one mimri at a time.”

Mimri is no longer accepting requests for the BETA distribution, which will be restricted to Testflight, Apple’s developer release platform. Nonetheless, Mimri is actively waitlisting users for its “phase one” public release on May 1st. You can add your name to the waitlist by registering on Mimri’s website:

Media Contact: Chris Cunningham, Mango Technologies, Inc., 2763582426,

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